There is no doubt that Google affiliates rank as some of the most successful affiliates anywhere on the web.
Yet few understand the reason behind this success. Even the majority of Google affiliates who are yet to start making huge five figure checks do not quite understand why the Google Adsense program has flourished so much within such a short time.
Anybody who understands the real secrets behind the phenomenal rise of Google affiliates will be in a much better position to benefit and profit from it, whether or not they are current Adsense affiliates.
1. Google Affiliates Are Riding On The Most Dramatic Shift In The Advertising Industry In History
A few webmasters think that this Adsense and pay per click affiliate mania is a passing fad. All indications are that this is not the case. If anything mounting evidence points to one of the most dramatic and rapid shifts in advertising industry history. You can't beat the deal to advertisers where they pay only for actual traffic to their website and more so when they can easily calculate their conversion rate on that traffic and predict their profit margin on the deal. This arrangement cannot be duplicated on TV or in any other offline media with so much precision and accuracy.
This means that advertising revenue will continue to shift away from other media and will move online at an even more rapid rate than is the case currently. And not just any online mediums like banner ads for example. The revenue will specifically shift to pay per click text ads. If you need some proof just look at the Google numbers in recent months, and most of it is being generated by PPC ad revenue.
What does that mean to a blogger or webmaster? It means huge and increasing profits as the number of advertisers grows and the competition between them for clicks grows fiercer.
It means that any expert in any tiny little niche will find it increasingly easier to make a good regular income from a low traffic targeted site with higher paying, more valuable Adsense keywords.
Let us now talk of keyword basics.
Brackets and quotes should always be used [] "" [Your keyword] "Your keyword" A naked, broadly matched keyword rarely does anything for you except perhaps drive window shopper traffic to your site/link. What you want is a customer just itching to pull out their credit for the product or service they are looking for, not someone merely looking around for whats good. Remember, you pay to have each of these customers look at your site for a potential sale. Why not ensure each of these customers is more targeted for a sale?
People try to get out of or around this next step, but for truly successful ppc marketers, there isn't really a substitute. Keyword research will save your wallet from you possibly investing in irrelevant or otherwise slightly untargeted traffic. Its always good for you to research profitable keywords, wherein your cost per click (cpc) is reasonable and the return on investment (ROI) makes it worth marketing the product.
Never, I say, never let yourself go on an emotional keyword binge where you have a targeted keyword and your receiving clicks to your site, but you lead yourself too far out of budget to make any sale worth it. Like the above example, if you pay more for your advertising than the commission you receive upon completion of sale, what is the point? You defy your own profit seeking motivation.
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